Over the past 25+ years we have learned two things: 

  1. People love getting their messages!

  2. Sometimes too much of a good thing can be a bad thing. 

Based on recipient feedback, consistently sending more than 1-3 messages a week can become an annoyance and/or lead to ignored messages. 

Due to this feedback, our unlimited plans are not fully unlimited in order to protect both our users and their recipients.

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