Here are some things to consider so your text messages are less likely to get filtered.

  • Consent ( “opt-in”) is always required no matter what.

  • Revocation of Consent (“opt-out”) high opt out rate is a flag for most carriers.

  • Sender Identification- Identify yourself as the sender every time.

  • Messaging Usage- Make sure content follows all state and federal guidelines.

    CallingPost prohibits sending any content that is illegal, harmful, unwanted, inappropriate, objectionable, confirmed to be criminal misinformation, or otherwise poses a threat to the public, even if the content is permissible by law. Other prohibited uses include:

    • Anything that is illegal in the jurisdiction where the message recipient lives. Examples include, but are not limited to:

      • Cannabis. Messages related to cannabis are not allowed in the United States as federal laws prohibit its sale, even though some states have legalized it. Similarly, messages related to CBD are not permissible in the United States, as certain states prohibit its sale.

      • Prescription Medication. Offers for prescription medication that cannot legally be sold over-the-counter are prohibited in the United States.

    • Hate speech, harassment, exploitative, abusive, or any communications that originate from a hate group.

    • Fraudulent messages.

    • Malicious content, such as malware or viruses.

  • Filtering Evasion

    examples of prohibited practices include, but are not limited to:

    • Content designed to evade detection. As noted above, we do not allow content which has been specifically designed to evade detection by unwanted messaging detection and prevention mechanisms. This includes intentionally misspelled words or non-standard opt-out phrases which have been specifically created with the intent to evade these mechanisms.

    • Snowshoeing. We do not permit snowshoeing, which is defined as spreading similar or identical messages across many phone numbers with the intent or effect of evading unwanted messaging detection and prevention mechanisms.

  • Enforcement.

    How we handle Violations

    • When we identify a violation of these principles, where possible, we will work with customers in good faith to get them back into compliance with this policy. However, to protect the continued ability of all our customers to freely use messaging for legitimate purposes, we reserve the right to suspend or remove access

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